Advertising display stand



Dec. 8, 1931. M. B. M CAUSLAND ADVERTISING DISPLAY STAND Filed may 51, 1950 .M causwa-na Patented Dec. 8, 1931 pairs STATES PATENT a e ADVERTISING DISPLAY STAND Application filed May 31,

This invention relates to display stands particularly for advertising purposes and the object of my invention is to devise a stand which will conveniently support and display in conjunction with suitable advertising matter a sample of the article or product to be sold.

I attain my object by means of the constructions hereinafter described and illustrated in the accompanying drawings in which Fig. 1 is a perspective view of a simple form of my invention;

Fig. 2 a similar view of a modified form; and

Fig. 3 a plan view of the blank from which the stand shown in Fig. 1 is formed.

In the drawings like numerals of reference indicate corresponding parts in the dif- 0 ferent figures.

The stand is formed from an integral sheet of cardboard or other suitable material as shown in Fig. 3, and comprises a front 1 having a transverse slot 2 formed therein. The front may, if desired be provided with wings 3, of any desired shape.

4: is the back which is connected with the upper edge of the front. I

The back, particularly in the larger sizes, 0 may require support, and I may therefore provide it with the integral wings 12, which may be of any desired shape.

Integral with the back is a bridge piece 5 which is formed by cutting the back to provide spaced legs 6.

This bridge piece is adapted to project through the slot 2, its projecting end forming a platform 5 on which articles may be supported. Shoulders 7 are formed on the bridge piece to limit the projection of the latter through the slot.

Integral. with the platform 5 are wing pieces 8 which are adapted to be turned downwardly and form braces or supports for the platform either by abutting against the front 1 or by resting on the surface on which the device stands, or both.

The slot 2 is preferably twice as wide as the thickness of the stock of which the device is formed. This is necessary as the wings 1930. Ser ia1'No.457,731.

8 have to be" doubled back below the platform when the latter is passed through the slot.

In the construction shown in Fig. 2, in addition to the platform 5*, a second platform 9' is provided; formed bycutting a flap out of the back and passing its end through a second slot 10 in the front. The platform 9 is provided with braces .llisimilar to the wing pieces 8 on the platform 5*.

- It will bequiteevident be soldimay be very attractively displayed on the platform or platforms in conjunction with a suitable lc'lackground' of advertisingmatter onthe front of the stand and its wings.

It will be evident that the proportions and shape of thevarious parts may be considerably varied without departing from the essence of my invention.

I may also provide, one. ormore intermediate supports forthe central part of the plat form. This may be done by cutting out of the material of the platform a depending tongue 12" as shown in connection with the upper platform in Fig. 1, or I may form the support by cutting a'tongue13 out of the front of the stand as shown i'n dotted lines in connection with the lower platform in r I I may also provide the forward edge of ghe platform with a stiffening flange 14, see

It' will be apparent that-the stand may be used in conjunction with a group of the articles or packages being sold in' such a way that the specimen on the platform of the stand is supported above its fellows in attractive relationship'to the advertising mat- Another; advantage is thesimplicity with whichthe device may be assembled by the store keeper, the parts all being connected with one another so that they are always in proper position forlassembly. The advertisingmatterwhich may. be in word or picture insteadof being imprinted directly on the stock fromwhich the stand is formed may be on separate material which may 'begunnned ororherwise positioned in front of the stand, and the sheet of separate that the articles to cation.

material need not necessarily be of the same size as the front of the stand and its wings, but may extend beyond the confines thereof.

While, particularly in the smaller sizes, the stand will usually be cut out from an integral sheet of material, I do not desire to limit myself to this construction as the stand 'may'be formed of tWo or more parts which may be hingedly connected together in any convenient manner. I

It will be noted that the folding is such that all the scoring is on one side, which facilitates manufacture.

7 From the above description, it will be seen that I have devised a construction whichwill satisfactorilyattain the object ofv my invention as set out in the preamble of the specifi- VVhat I claim as my invention is:

1., In a display stand, the combination of a front having a transverse slot therein; a back hingedly connected Withthe upper edge of the front; a bridge piece hingedly connected with the back'and adaptedto be projected through the slot in the front to formfa platform; and wing pieces integral with said platform adapted to support the l'atter.-

2. In a display stand, the combination of a front having a transverse slot therein; a back hingedly connected with the upper edge of the front; abridge piece hingedly connected with the back and adapted to be projected through the slot in the front to form a. platform, said bridge piece having shoulder formed thereon to limit the extent of projection through the slot; and wing pieces integral with said platform adapted to support I the latter; V a l 3. In a display stand, the combination of a front having a transverse slot therein; a back hingedly connected With the upper edge of the front; a bridge piece hingedly connected 7 with the back and adapted to be projected through the slot in the front to form a platform; and flaps integral with the sides of said front. 7 r

4. In a display stand, the combination of a front having a transverse slot therein; a back hingedly connected with the upper edge of the front; a bridge piece hingedly connected with the back and adapted to be projected through the slot in the front to form a platform; and a'stiffening flange at the forward edge of said platform.

7 5. In a display stand, the combination of a front havinga transverse slot therein; a supporting member hingedly connected with said front; a platform hingedly connected with said supporting member and adapted to be projected through said slot; and wing pieces integral with said platform adapted to support the latter. V 7

1 6. In a display stand, the combination of a'front having a transverse slot therein; a supporting member hingedly connected with said front; a platform hingedly connected with said supporting member and adapted to be projected through said slot, said supporting member having a shoulder thereon to limit the projection of the platform through the slot; and wing pieces integral with said platform adapted to support the latter.

Signed at the city of Toronto, Canada, this 26th day of May, 1930.

, M. BRUCE MOC'AUSLAND. 

